A first time candidate for State Senate - after a slow start and falling well short of fundraising projections - used Trailmapper's campaign finance data dashboards and tracking tools to develop a fundraising plan based on real data (e.g. average number of donors, average donation amount, average aggregate amount, amount raised to date in previous cycles, etc.).
By election day he raised more than any out-party candidate ever to run in that seat incumbent or challenger. All this despite deciding to run late in the cycle, just days before the filing deadline.